Social Media Marketing

Social Media Marketing (SMM)

1. What is Social Media Marketing?

Social Media Marketing is the process of using social media platforms to promote a product, service, or brand. The goal is to engage with an audience, build brand awareness, drive traffic, and increase sales.

Key Platforms:

Facebook: Wide reach, advertising tools, and community engagement.
Instagram: Visual content, influencer marketing, Stories/Reels.
Twitter/X: Real-time updates, trending topics, short-form content.
LinkedIn: Professional networking, B2B marketing.
YouTube: Video marketing, tutorials, product demos.
TikTok: Short, viral video content, trending challenges.
Pinterest: Image-based inspiration and e-commerce.